Watching competitor Shopify stores through their public product feed

Most Shopify stores expose a public product feed at /products.json. It lists products, variants and prices, which is the same information shown on the store itself.

What you can learn

• new products as they launch
• price changes and sales
• which variants exist

Doing it respectfully

Read the feed occasionally, not every minute. Use what you learn to make your own decisions; do not copy descriptions or photos.

How VirtualPA does it

Add competitors and their feed URLs on the Competitors page. VirtualPA reads the feeds with no key and shows changes in your dashboard, and it can watch competitors' ads through Meta's Ad Library. Read the dashboard tour.

Turn it into action

A competitor's sale is a prompt to check your own margin before you match it. The Braivex guide to break-even ROAS shows the sums. If you run several shops and want their Google reviews in one place, Loculens does that.

What to record each week

• New products and their price points
• Products that disappeared, which may mean sold out or discontinued
• Price changes on products similar to yours

A simple weekly note of these three is enough. Over a season it shows you how competitors plan launches and sales.

Posting about new stock on LinkedIn? Reachwyn plans a week of posts from one theme.

More from Braivex

• ReelSieve turns an Airbnb listing link into a walkthrough video saved to your own Google Drive.
• Housieve scores London listings from Rightmove, Zoopla, OnTheMarket and Gumtree every morning.
• Loculens brings every branch's Google reviews into one dashboard, with reply drafts a person sends.
• HireSieve screens CVs for UK hiring teams, and every score quotes the CV line behind it.
• Reachwyn plans a week of LinkedIn posts in your own voice, and nothing publishes until you approve it.

Read more guides on the Braivex blog.